FREE LIVE WORKSHOP · WEDNESDAY · 7:00 PM ET

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FREE LIVE WORKSHOP · FOR EXECUTIVES, DOCTORS, PROFESSORS, LAWYERS, THERAPISTS, CONSULTANTS AND COACHES

One of the best in the field, and the last to be asked.

In 90 minutes, you’ll walk out with the one thing you should be known for.

Then you know exactly where to put it so people outside the building see it.

One option becomes options.

Your reputation has never left the building. Every opportunity you’ve ever had came through someone who already knew you. Your name has never had to do the work your title did.

Wednesday · 7:00 PM ET · Live on Zoom

Kasey Brown

Taught live by Kasey Brown
Founder, Brick by Brick · Forbes 30 Under 30

You’ll leave with

  • The one thing you’ll be known for, in one sentence.

  • The three receipts behind it, written down.

  • It out in the world before we log off, in your words, where the right stranger can find it.

Think about the last five opportunities you got.

  • A client. A speaking slot. A board. An invitation. Now think about who brought each one to you.

  • Four or five out of five came through someone who already knew you. So did the five before that.

  • Inside your world, your name does everything. Outside it, nothing.

  • People less good and more known than you keep getting the invitation.

  • You’ve been excellent at this for 15, 20, 30 years, and a stranger still can’t say what you’re known for.

  • You spent years building the organization’s name, and started wondering what you’ve built for your own.

The work was supposed to speak for itself. It never did. Someone always spoke for it: a title, an institution, a person who knew you. It was never you. That changes in this hour.

Let’s address the elephant in the room.

You don’t want to become an influencer.

You don’t want to post what you had for breakfast, or stare at a blank screen every morning wondering what to say.

You don’t want to send hundreds of cold messages to strangers.

And you definitely don’t want to publish generic AI content that makes you sound like everyone else.

You want to be the one they think of first. The keynote, the board seat, the podcast, the client, the funding, coming to you because the right people finally know what you know. And you want it to fit around a real job and a real life.

What you’ll walk out with

01 · The one thing you’ll be known for.

Not a title. Not a tagline. A claim about your field that only someone with your years could make, written in one sentence and tested on strangers in the room.

02 · The three receipts behind it.

What people bring you. What proves your judgment. What you know that your peers get wrong. Where those three overlap is what you’re known for. Most people have never written it down.

03 · It out in the world before we log off.

In your words, with an AI that learned from your receipts, not from the internet. If it sounds smarter than you’d say it, it’s wrong, and we fix it live.

You’ll build as we go. Bring the last five opportunities you got, and who brought you each one.

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Who gets asked

A Brick by Brick member holding her brickA Brick by Brick member holding a brick with her name on itA Brick by Brick member in a white coat holding a brick with her name on it

Brick by Brick builders, with their bricks.

Dr. Pam Buchanan, physician.

37 years in the ER. Now paid to speak, and paid for what she knows instead of her shifts.

Janis Brooks, consultant.

Her viral posts brought no work. A post with 13 likes brought two contracts worth $58,500.

Chelle Morgan, HR consultant.

Laid off in 2025. “One post kickstarted my entire consulting business.”

In their own words

Screenshot of a message from member Chloé Oestreich sharing her wins
“I closed three new clients for 65k. One of them found me on LinkedIn.” Chloé, in our member Slack
Screenshot of a message from member Marie Bragg sharing her wins
“Signed three contracts for 40k each for spring and summer.” Marie, in our member Slack

These are individual results, shared with permission. Yours depend on your offer, your experience and the work you put in.

Read this before you register

This is for you if

  • People already come to you for advice, paid or not

  • Most of your opportunities come through someone who already knows you

  • You’ve been excellent at this for fifteen years or more

  • You want to be asked, not followed

  • You’d rather be asked for your judgment than your availability

This is not for you if

  • Nobody asks you for your take yet

  • You want someone to do it all for you

  • You’re after going viral or being an influencer

  • You want a get-rich-quick button

If you’re in the second list, come back when the first one is true. The door stays open.

Who’s teaching, and the deal

Kasey Brown, founder of Brick by Brick

Kasey Brown · Founder, Brick by Brick

I once got 8 million impressions on LinkedIn and made $0 from them. That’s when I learned the market doesn’t pay for attention. It pays when the right people can tell what you do.

Since then I’ve built a seven-figure personal branding agency and taught this to people who were known in their building and nowhere else: doctors, executives, lawyers, professors, therapists, coaches and consultants.

Before this: Goldman Sachs, Accenture, Stripe. Forbes 30 Under 30.

I run my business the way I’ll teach you to run yours: study what actually works on real people, then build it brick by brick.

The deal

At the end I’ll tell you about Brick by Brick, our 8-week program. I’m saying that now so you’re not waiting for it. Give me the hour. If it’s worth your time, book a call with my team after. If it isn’t, close the tab and keep everything you built.

Wednesday. 7pm ET. Live.

The people who already know you have asked you. Come learn how everyone else does.

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